I think it would be a safe estimate that nearly half (if not more) of truck drivers and CDL students have seen videos made by truck drivers. These video bloggers, vloggers, share their opinions and experiences they have during their day-to-day routines on the road. Bored and lonesome truck drivers “drive” the online traffic. Trucking-peers can rank up substantial amounts of hits quickly as they catch up with people who share familiar lifestyles.
There’s a couple driving forces for CDL drivers who start documenting themselves on personal YouTube channels. Firstly, usually younger and less seasoned drivers who have grown up in the internet-age so it’s common practice to just whip out their GoPro and share it. Younger drivers are also the people more likely to be tuning in to these transportation viral videos. These YouTube channels get popular because vloggers are eager to connect with fellow trucking social media gurus—which in turn leads to a more saturated market for gaining people to view their videos.
Another reason truck drivers have decided to document their transportation trials and tribulations is because there’s money that be made from it. When these YouTubers start seeing a pretty large following, they can put their account on a monetized platform so that advertisers pay big bucks just to advertise to the dedicated followers of that particular account.
The Good Side to Trucking YouTubing
YouTube personalities like Allie Knight, a young female driver with a large fan base of dedicated followers and quirky take on trucking, help abolish some of the negative stereotypes many associate with the industry. Seeing the light-hearted and good-natured people behind the wheel helps reassure the ignorant masses who still seem to think CDL drivers are anything less than upstanding citizens.
The Dark Side….
A large part of the draw toward posting anything online is an ability to rant and rave. However, some people don’t realize that the internet is not private and therefore, you want to be careful about what exactly you reveal on the web. For instance, one driver had the nutty idea to say some pretty bad things about one of his dispatchers and even included the man in his video. He also talked poorly about the company he drove for itself. He even so much as recorded a phone conversation to expose some of their less than savory practices. Sure, maybe he was facing an inconsiderate dispatcher in that particular moment. However, do you think he would even bother posting the video if the dispatcher had been more accommodating? Probably not. After all, that wouldn’t be nearly as compelling and wouldn’t get half the views as a less dramatic clip. Needless to say, that particular driver has since quit trucking altogether. There’s a fine line between sharing real experiences with some negative criticism and from trash-talking the industry or your employers.
7 Popular Truck Driving YouTube Stars: