This week, people around the globe will celebrate International Women’s Day 2018. It is an annual event that occurs on March, 8th. This year’s celebration will focus on rural and urban activists. However, International Women’s Day is a great time to celebrate all women, regardless of whether or not they consider themselves activists. Given that we write about trucking here at AllTruckJobs.com, we wanted to highlight women in the trucking industry. Of course, women fulfill many roles that are integral to trucking, however, this blog will focus primarily on women as truck drivers.
Women in the Trucking Industry
As the average age of truck drivers in the United States steadily grows, many industry experts are discussing the need for a shift in demographic composition. That said, the average age of truck drivers is now well above the average age of all U.S. workers. While this is not concerning in and of itself, it is when you consider it alongside trends in the data and the growing driver shortage. Many people are worried that there will be far too few drivers on the road soon. While there are 3.5 million truck drivers employed in the U.S. alone, a mere 38.75 percent of these individuals are minorities and 6 percent are women. With this in mind, it is worth noting that there is a tremendous opportunity for growth in terms of recruiting female drivers.
Recruiting More Women
Obviously, there is a large need to recruit more women in the trucking industry. However, what is the best way to do this? Of course, there is no single right answer. The best way to recruit one woman can vary greatly for another. This said, there are a few things to keep in mind when trying to recruit more women. Ellen Voie, president of Women in Trucking (more on them later), shared a few pointers with Fleet Owner. Voie highlighted five things to keep in mind when trying to recruit women. First, women want to make a difference. Second, women want a challenge. Third, women are team players. Fourth, women desire a sense of work satisfaction. And finally, fifth, women want recognition for their efforts. While there is nothing inherently different here than what men want, it can be helpful to keep these five points in mind when structuring brand and job messaging.
It might also help to hear from other women in the trucking industry. Check out this footage of Lenay from here at AllTruckJobs getting a first-hand view of what life is like on the road as a woman:
Of course, encouragement of women entering the trucking industry has to come from multiple sources. This said it is important to recognize a specific organization working on this issue. The Women in Trucking Association, mentioned above as well, is a non-profit organization focused on the transportation and logistics industry. According to its website, WTA works to:
- Educate and raise awareness of women’s issues
- Promote career opportunities for women in the industry
- Improve conditions for women already working in the industry
- Increase the number of women in leadership positions in the industry
- Increase the number of women drivers
- Serve as a resource for women working in the industry
Obviously, organizations such as Women in Trucking cannot be the only groups working to promote women in the trucking industry. Yet, it is certainly encouraging to note the organized support behind this movement.
Meet Some Female Drivers
Finally, it is only fair to recognize a few specific women in trucking. While there is no way we could introduce all of the inspiring women who help keep our industry moving forward, hopefully introducing a few can help put a face to the issue. Salena Lattera is a female owner-operator who runs her own blog as well. Tiffany Deering is a military veteran and team-driver who travels cross-country delivering freight with her husband. And Allie Knight, though not driving trucks anymore, was a CDL-flatbed driver who maintained an impressive collection of youtube videos. As we mentioned above, there are countless other examples of women in the trucking industry. However, these three are great examples of how trucking does not have to be a man’s job!
With countless truck driving jobs available, there are many opportunities for women to get involved in trucking. Have you had positive experiences either with or as women in the trucking industry? We’d love to hear about them in the comments below!