{"id":2025,"date":"2017-06-20T14:02:38","date_gmt":"2017-06-20T18:02:38","guid":{"rendered":"https:\/\/www.alltruckjobs.com\/blog\/?p=2025"},"modified":"2021-07-12T11:00:38","modified_gmt":"2021-07-12T15:00:38","slug":"truck-driver-shortage","status":"publish","type":"post","link":"https:\/\/www.alltruckjobs.com\/blog\/truck-driver-shortage\/","title":{"rendered":"Truck Driver Shortage: Recruiting Millennials"},"content":{"rendered":"\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-top\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;2025&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;2&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;4\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Truck Driver Shortage: Recruiting Millennials&quot;,&quot;width&quot;:&quot;113.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 113.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            4\/5 - (2 votes)    <\/div>\n    <\/div>\n<p>They have a bad rep \u2013 they are often considered entitled, lazy, and uninterested in working. Yet, Millennials, or people born between <a href=\"https:\/\/www.theatlantic.com\/national\/archive\/2014\/03\/here-is-when-each-generation-begins-and-ends-according-to-facts\/359589\/\" target=\"_blank\" rel=\"noopener noreferrer\">1982 and the early 2000s<\/a>, currently make up at least 40 percent of the workforce in the U.S. There are plenty of negative stereotypes out there about\u00a0Millennials. So much so that the word \u201cMillennial\u201d has almost become a negative descriptor when it comes to discussions about recruiting them to work. If you think ahead to what the generations to come will be like, such as <a href=\"https:\/\/www.alltruckjobs.com\/blog\/truck-driver-recruitment-gen-z\/\">Generation Z<\/a>, you might feel exceptionally overwhelmed. Perhaps in coming to a better understanding of Millennial perspectives, the trucking industry could <a href=\"https:\/\/www.tcicapital.com\/tci-insights\/recruiting-truck-drivers\/\">improve its recruitment of Millennials<\/a> and younger generations to address the truck driver shortage.<\/p>\n<h2><strong>Millennials and the Truck Driver Shortage<\/strong><\/h2>\n<p>Recruiting millennial truck drivers might seem like an impossible task. However, Millennial truck drivers could be the key to solving the driver shortage. First,\u00a0 it\u2019s important to know just who this generation is and how they view their culture, workplace, and morals. Luckily, we have a complete overview of what millennial truck drivers want out of their employer and what makes them tick.<\/p>\n<h3><strong>What Millennials Want<\/strong><\/h3>\n<p>The millennial generation has grown alongside technology as it advances, so they are able to adapt and pick up new forms of technology with ease. While many assume this means that they\u2019re glued to their smartphones, this simply isn\u2019t the case. Millennials change careers twice as often as Generation X. This is partly because they entered the workforce during the Great Recession, but also because they value work-life balance above all else. Not surprisingly, 57 percent of Millennials would leave a job that didn\u2019t respect that value. In addition, 38 percent said they\u2019d even move to another country that had better parental leave options (iCIMS).<\/p>\n<p>Millennial truck drivers also want to be contacted via outlets they\u2019re familiar with. While email and a simple phone call might seem like the best option, millennials often prefer to communicate via text message. These drivers also want to see the importance of a blue-collar job like driving a truck. They\u2019ve been taught for so long that they should aspire to be doctors and lawyers. This is why trucking companies need to make sure they show\u00a0them the opportunities that a trucking career can spark.\u00a0Millennials want jobs that will help them succeed in life, not just work. \u00a0You can show them this\u00a0with comprehensive benefit plans and by encouraging employee engagement. \u00a0This also means having strong coaches and mentors within your company.<\/p>\n<p>Here are a few other points to understand\u00a0<a href=\"https:\/\/www.theguardian.com\/world\/2016\/mar\/15\/millennials-work-five-stereotypes-generation-y-jobs\" target=\"_blank\" rel=\"noopener noreferrer\">how many Millennials think<\/a>:<\/p>\n<ul>\n<li>They don&#8217;t want to work a job that they don\u2019t like while barely making enough money to get by.<\/li>\n<li>They are driven more by their passion than financial obligations, compared to previous generations.<\/li>\n<li>They want a good work\/life balance. They also want to feel like they are accomplishing something or growing in their career. If they do not feel fulfillment at a job, then they feel the need to move on.<\/li>\n<li>Most importantly, Millennials like flexibility and to feel like they are in control of their environment.<\/li>\n<\/ul>\n<h3><strong>Advertise to Millennials<\/strong><\/h3>\n<p>Think about what Millennials want, and alter your\u00a0<a href=\"https:\/\/speconthejob.com\/millennials-trucking\/\" target=\"_blank\" rel=\"noopener noreferrer\">job advertising<\/a>\u00a0to entice them. For example, everyone knows that truck drivers work long hours, many holidays and spend the majority of their time alone on the road. What\u2019s the upside to all of this \u2013 especially from a younger person\u2019s perspective?<\/p>\n<p>Being a truck driver, in many ways, makes you your own boss. It also allows you to make good money and prepare for a better future. Show Millennials the huge\u00a0<a href=\"https:\/\/www.alltruckjobs.com\/blog\/day-trucks-stood-still\/\">impact that truck drivers\u00a0have on\u00a0the world<\/a>\u00a0by getting cargo from point A to point B and the danger to consumers of the truck driver shortage. Facts about the truck driver shortage could be a huge selling factor for Millennials, as they want to feel like they are making a difference at work. As a truck driver, they would also get to see the country, depending on what type of\u00a0<a href=\"https:\/\/www.alltruckjobs.com\/jobs\">trucking job<\/a>\u00a0they take. Traveling for work would prevent them from being tied to a desk from 9 to 5 in a town they are most likely bored of.<\/p>\n<h3><strong>Be Open to Change<\/strong><\/h3>\n<p>Millennials could actually\u00a0<a href=\"http:\/\/fleetowner.com\/blog\/millennials-and-freight\" target=\"_blank\" rel=\"noopener noreferrer\">change the trucking industry<\/a>\u00a0for the better, according to some industry experts. Since Millennials have so much knowledge about technology and are more bilingual than the workforce preceding them, they will increase diversity in the trucking industry and perhaps find ways to improve it with new ideas.<\/p>\n<p>It\u2019s also important to think about your company brand. A\u00a0millennial\u00a0long-haul truck driver will have an intense appreciation for where he works and how it makes him feel. These young drivers seek out experiences and employment that make them feel significant \u2014 and they are hungry to be able to make something their own and be proud of it. How your trucks make drivers feel affects how they feel about your company \u2014\u00a0<strong>your employer brand<\/strong>. And your brand is defined by those gut feelings.<\/p>\n<p>What is your\u00a0<a href=\"https:\/\/www.alltruckjobs.com\/trucking-companies\/\">trucking company<\/a>\u00a0doing to improve Millennial recruitment? Are you thinking about how to adapt to the younger generations entering the workforce?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They have a bad rep \u2013 they are often considered entitled, lazy, and uninterested in working. Yet, Millennials, or people born between 1982 and the early 2000s, currently make up at least 40 percent of the workforce in the U.S. There are plenty of negative stereotypes out there about\u00a0Millennials. So much so that the word [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[185],"tags":[244,314,439],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-driver-shortage","tag-driver-shortage","tag-truck-driver-recruitment","tag-truck-driver-shortage"],"_links":{"self":[{"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/posts\/2025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/comments?post=2025"}],"version-history":[{"count":11,"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/posts\/2025\/revisions"}],"predecessor-version":[{"id":5099,"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/posts\/2025\/revisions\/5099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/media\/2031"}],"wp:attachment":[{"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/media?parent=2025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/categories?post=2025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alltruckjobs.com\/blog\/wp-json\/wp\/v2\/tags?post=2025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}